CREATIVE WORK FLOW
The best creative work flow is a clearly-defined
process which mazimizes efficiency and effectiveness, involving
writing of copy, photography, illustration, and graphic design.
The general steps are:
- Review the planning parameters
- Creative development (eg. brainstorming, sketches)
- Client review (or review from upper management)
- Creative and technical revisions (eg. typos, color corrections)
- Client review/approval (may require more than one review for
Some additional tips on creative workflow:
- Copywriting - final copy should be approved
by the time the layout design is ready to go to a first full
Ipsum (or "Greeking") can be used for mockups
prior to first draft.
- Graphic Design - should combine a range of
aesthetic skills and a sensitivity to the goals of the project,
to develop the visual form of the publication, and should seek
to understand all the definitions formulated in the planning
- Photography and Illustration - may be created
specifically for the publication, or may be available in the
form of stock images or clip art. The choices are dictated by
factors such as budget, appropriateness of content, or conforming
to corporate guidelines or technology paramenters.